Which Is The Right Marketing Career Path For You?
By: Malia Magpile
Going into the profession of marketing can lead to a plethora of different career opportunities ranging from analytics to product advertising to entertainment. From a generalized standpoint, marketers can expect a career involving the promotion of a company’s good or service. However, when taking a closer look at the various technical demands of a marketer, it becomes clear that there is not a definitive skill set for each career path within marketing. As the marketing industry continues to expand, it is integral to gain a deeper understanding of the different areas of marketing and what each field can offer.
Analytics
From a business perspective, it is important to keep track of numbers. For instance, market analysts monitor digital data that is relevant to the development of new campaigns and other marketing strategies. They also design plans to allocate funds to each department according to consumer trends. In order to be successful in analytics, one should have experience in data analytics and competency in programs like Microsoft Excel.
Social Media Marketing
As the prevalence of digital marketing increases, social media has become a widely used network to strategize a company’s online presence and engagement with consumers. As a social media marketer, one can expect tasks like updating a brand’s Instagram or Facebook and mediating relations between the company and consumer from a virtual perspective. Because social media trends change rapidly, it is expected that social media marketers maintain digital communication skills and attentiveness to current trends.
Product Marketing
When a company develops a product, there needs to be an individual in charge of planning out the distribution and branding process. As a product marketer, one is responsible for monitoring the consumer’s path to purchasing the product as well as collaborating with other members of the production team. In doing so, product marketers can demonstrate their proficiency in verbal communication and collaboration.
Event Marketing
As an event marketer, one is assigned the role of being a representative of the brand through company-sponsored events. Through this branch of marketing, a person coordinates campaigns and events to help a company gain traction or introduce a product. With these tasks in mind, event marketers must be organized, punctual with deadlines, and proficient in communication skills.
Entertainment Marketing
Similarly to product marketing, entertainment marketers are responsible for the promotion of a good or service through aspects of the entertainment industry, such as celebrity endorsement. Because of the glamorization of the entertainment industry, marketers can use this to their advantage along with other PR strategies to build their brand. Endorsement by celebrities with prominent audience engagement can significantly contribute to the overall success of a brand given the prevalence of their platform. By coordinating these tasks, entertainment marketers should exhibit solid communication and collaboration skills.
In marketing, there are so many different and growing avenues to take to find a career that best fits one’s interest. What are some other divisions of marketing you enjoy and what skill set will be useful in that field?
https://blog.hubspot.com/marketing/marketing-jobs
https://fremont.edu/marketing-career-opportunities-9-common-types-of-marketing-jobs/
