In House vs. Agency Marketing
AUSLEEN ACOSTA | APRIL 9, 2021
As we go on to explore the endless possibilities of the marketing world, this inescapable question seems to follow us - agency or in-house marketing? The choice of working at an agency or in-house is completely based on preference, and it’s important to know what’s the best fit for you!
Marketing agencies are firms that are responsible for building value for multiple businesses at a time. Full-service digital marketing agencies usually have multiple employees dedicated to different departments such as search engine optimization, pay-per-click advertising, social media management, web design, content marketing, etc. in order to drive the biggest results for your business. This differs from in-house marketing because in-house marketing involves people that work exclusively for a company. These employees are paid to specialize in the company’s product, philosophy, and culture and use this information to leverage their brand.
There is no better or worse, but there are different pros in each route in regards to skills, creativity, and adaptability:
Skillset: When you are working at an agency, you will be surrounded by professionals who specialize in different aspects of marketing, whereas in an agency, you will be working alongside different parts of a business such as operations, product, communications, etc. If you enjoy working in fast-paced environments, agency life might be best for you because you could dip your toes in many different aspects of marketing.
Creativity: If you value creativity in your work, agencies would be a great option because you are not limited to marketing one product or service because you’re handling a wide variety of accounts at a time. Your mind will always be moving to try to find solutions for different unique businesses. However, in-house marketing is good if you like to be creative in finding a deep understanding of specific problems and competitors.
Adaptability: Since in-house marketing is dedicated specifically to a single company, communication is fairly easy and you could finish marketing tasks efficiently. This allows you to have a more malleable agenda. Considering agencies are handling multiple clients at once, it’s easy to get overwhelmed by high-priority tasks and task coordination can be an issue between the company and the agency. If constant communication is one of your priorities, in-house marketing can be a great route for you.
Do you have an idea of which marketing route to take? Please let us know in the comments below!
