A Beginner’s Guide to Marketing in the Influencer World
By: Malia Magpile
Have you ever scrolled through your Instagram feed or TikTok For You Page and come across a familiar influencer promoting an unfamiliar brand? With the pervasiveness of social media, companies have caught on to the importance of developing an online presence in growing their businesses. More specifically, they prioritize identifying influencers to promote their brands, also known as influencer marketing.
Influencer marketing is different from traditional celebrity endorsements in the past, for influencers have garnered their own loyal following through engaging content on platforms such as YouTube, TikTok, etc. The benefits of influencer marketing over general social media advertising is the appeal to niche audiences that comprise the target demographic of a brand. In doing so, brands can foster trust with customers through a reliable third party influencer.
The rise of influencer marketing is accredited to the prevalence of social media as a tool to increase brand exposure. Over recent years, social media has expanded across several popular platforms and allowed various influencers to rise to fame. With the overwhelming number of influencers on each platform, social media users have the opportunity to be selective in the content they follow, thus establishing the important relationship of trust between influencer and consumer.
Looking towards the future, it is integral that brands examine the success behind partnering with an influencer for brand exposure. Recent studies have shown that social media users value authenticity in the influencers they follow, indicating that it is in the best interest for a company to expand upon their advertisements through influencers and their followers. What kind of influencer sponsored posts do you come across when scrolling through social media?
Sources
https://www.insiderintelligence.com/insights/influencer-marketing-report/
