SDSU American Marketing Association’s Consulting Committee Reflects on their Successful Fall 2023 Semester and Expands on The Future
FOR IMMEDIATE RELEASE
San Diego State American Marketing Association Consulting Committee Reflect On Their Growth And Expand On Their Plans For Future Growth Members of SDSU’s American Marketing Association (AMA) have grown significantly within the last year. Utilizing their gained knowledge via classes and personal life experiences, they plan to continue future growth by consistent brand and company collaborations, social media marketing, and strategic networking opportunities.
SAN DIEGO, CA — The American Marketing Association’s Consulting Team, a student run marketing agency, provided heightened marketing services to valued clients across San Diego by increasing brand awareness and visibility of their products and services while simultaneously improving conversion rates.
Below are their analytic results highlighting their successes.
1st semester Fall 2022
During the Fall 2022 semester, the Consulting Team helped Capitle Fitness, a National Academy of Sports Medicine certified powerlifting fitness gym. After a deep SWOT analysis of their brand, the Consulting Team pitched recommendations for improved marketing strategies and personal branding and business identity updates. The business was rebranded with a purple and white color that was cohesive and seen throughout their social platforms. After assisting in creating business cards, flier designs, and TikTok consultation, their Instagram follower count increased by 24.14%!
2nd semester Spring 2023
The Consulting Team consists of 1 VP, 1 Director, and 4 consulting members. In the Spring of 2023, the consulting team worked with Cloutr, a company that helps consumers find other consumers that are looking to buy the same thing. Utilizing their skills in social media marketing, web design, and content creation, they were able to increase Cloutr’s Instagram metrics significantly. Notable increases include a follower increase of 222%, accounts engaged at 249,600%, and accounts reached by 436,325%. They also saw similar increases on Cloutr’s Facebook page, reaching percentages of 96,000 to almost 300,000 percent! In addition to their quality work with Cloutr, the Consulting Team also assisted the San Diego Dream Team.
Semester Overview:
- 2 companies
- Cloutr
- San Diego Dream Team
Members: 1 VP, 1 Director, 4 consulting members
Services:
- SMM (Social Media Marketing)
- Web design
- Content creation
3rd semester Fall 2023
In the Fall of 2023, the Consulting Team took their talents to 619 Spirits North Park, 619 IT, and Unincorporated. Three fantastic companies based locally here in San Diego.
Within 10 weeks, 619 Spirits North Park had the goal of increasing their brand awareness and driving more foot traffic to the restaurant during non-peak hours. The Consulting Team leveraged the power of social media paired with hashtags and trending audio to organically grow 619 Spirits social following and highlight new menu items, seasonal drinks, and weekly events such as trivia night, comedy shows, and happy hour. The Consulting Team also utilized email and text marketing to nurture current subscribers and maintain customer relationships. Within one month, 619 Spirit’s followers increased by 1.2%, impressions increased by 175%, accounts reached increased by 278%, and accounts engaged increased by 185%.
The second company, 619 IT, wanted to build a social presence and update their website. All of their clients have been from word of mouth (WOM) and wanted to change that. 619 IT partnered with AMA’s Consulting Team to revamp their website, grow their presence on social media and generate brand awareness. AMA leveraged the power of social media paired with hashtags to organically grow 619 IT on Instagram, Facebook, and LinkedIn. AMA also utilized email marketing to nurture current subscribers to build and maintain customer relationships. Within a few weeks, the Consulting Team was able to increase their engagement rate by over 12% from 7.89% to 20%.
The third company, Unincorporated, a Google ad company offering grants to grow non-profit organizations, was looking to generate clients for their marketing agency. Unincorporated partnered with AMA to generate awareness of their marketing service to set up nonprofits with $10k of free Google Ads credits per month. AMA prioritized creating advertisements and email campaigns to help drive awareness and increase booked calls. Across these three companies, 28 consulting members were involved in the assist, followed by 4 Directors and 1 VP.
Semester Overview:
- 3 companies
- 619 Spirits North Park
- 619 IT
- Unincorporated
Members: 1 VP, 4 Directors, 28 consulting members
Services:
- SMM
- Content creation
- Website mockups
- Email marketing
AMA appreciates the opportunity to work with valued clients in helping them improve their brand awareness for their products/services and their conversion rates. Our Consulting Team are talented individuals, and when working together, they can create significant improvements utilizing their skills like social media management, content creation, content photo/video sessions, brand evaluation, website consultation, email/text marketing, and paid ads. They look forward to the exciting opportunities that 2024 has in store for us!
The American Marketing Association is a nationally known organization and the largest chapter-based marketing association in the world. We are trusted by marketing and sales professionals to help them discover what is coming next in the industry. AMA strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. Stay tuned for the success that lies ahead for this chapter of the American Marketing Association at San Diego State University.
To see what’s up next here is their website
