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Burger King Rebrand: The Start of an Era

The KING of American fast-food has its first rebrand in 20 YEARS, click here to learn more…

AUSLEEN ACOSTA | FEB. 26, 2021

What are the first things that you think of when you hear the words “Burger King?” Whether it’s memories about food poisoning, the impossible whopper, or their greasy food, it’s time to throw those thoughts out of the window because Burger King just went through their first complete rebrand in 20 YEARS! 

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American fast-food restaurant, Burger King, unveiled new logos, packaging, merchandise, menus, uniforms, and more! The master-minds behind this rebrand is a creative agency called Jones Knowles Ritchie, and they believe that “the new logo pays homage to the brand's heritage with a refined design that's confident, simple and fun... warmer colours bring vibrant, fresh ingredients and the brand’s trademark flame-grilling method to life in packaging, crew uniforms, and digital experiences." 

There’s no denying that their rebrand is beautiful and aesthetically pleasing, but the meaning behind their designs is what makes this rebrand even more special. They simplified the original logo in order to enforce the idea that their food is “real, simple, and delicious”, their brand font was inspired by their “rounded, bold, and yummy” food, and their selected bold colors were inspired by their “flame-grilling process and fresh ingredients”.  Their main focus was to use their design to get people to crave Burger King! They wanted to shift the customer’s perspective on fast food and capitalize on their fresh ingredients rather than the synthetic and artificial reputation that fast-food restaurants have. 

I truly believe that Burger King’s redesign is absolutely brilliant and I hope that other fast-food restaurants follow in their footsteps. What do you think about their new visual identity? Let us know!

REFERENCES:

https://www.dezeen.com/2021/01/09/burger-king-logo-rebrand-jones-knowles-ritchie/

https://www.printmag.com/post/burger-king-rebrands-design-fit-for-a-king



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OFFICIAL BLOG LAUNCH - OCTOBER 2020!

WE’RE LAUNCHING OUR OWN BLOG!

Hi fAMAly!

American Marketing Association at San Diego State is SO excited to announce the launch of our BLOG! We’ll be covering all things #trending, from current trends to marketing tips & tricks, & even letters from our members & Executive Board - this is a resource for all of our members to stay up to date, get even more advice, & learn about the crucial trends happening in the digital world! Posting every other FRIDAY, we cannot wait to provide yet another source of information to further your knowledge, but also discuss the best practices in today’s ever-changing marketing industries. Stay tuned for our official OCTOBER 2020 launch THIS FRIDAY, October 9th, at 12 PM PST.

In the meantime, be sure to keep up with us on all of our social media!

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