Tips and Tricks Behind Apple Watch

IVAN ORTIZ | NOV. 13, 2020

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If You Haven’t Watched Schitt’s Creek, Here’s Why You Should

MARION VESPREY | OCT. 30, 2020

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What Is the Deal With Schitt’s Creek?

Despite the superior writing and plot development of television sitcom Schitt’s Creek, the lack of attention it received during its first five seasons was precisely the reason no one anticipated its success. 

But in September of 2020, that all changed: Schitt’s Creek shattered the record for the most awarded comedy in a year with nine awards, and became the first comedy show to win all four major acting categories in a memorable year at the 72nd Primetime Emmy Awards.

What Does Schitt's Creek Have to Do With Me?

Schitt’s Creek is the perfect pick-me-up to combat both the boredom and stress in these unprecedented times. Although Schitt’s Creek premiered in 2015, its plot continues to draw strong parallels with the abrupt changes to life wrought by the current COVID-19 pandemic when the show’s Rose family suddenly find their whole world turned upside down. 

Left with no choice, the once wealthy Rose family is forced to surrender the life of luxury they’ve long grown accustomed to in exchange to live a rustic, frugal lifestyle in the small town of Schitt’s Creek—the very antithesis of the family’s values.

The unconventional “riches-to-rags” narrative combined with the subtle, witty humor of Schitt’s Creek only gets better as the seasons progress. With its profound messages of inclusivity and kindness, Schitt’s Creek will appeal to almost anyone. And if you have enjoyed any of the sitcoms below, there is no doubt that Schitt’s Creek belongs on your list of must-watch shows.

• Arrested Development

• Brooklyn Nine-Nine

• The Community

• The Good Place

• The Office 

• Parks and Recreation
  

(While each episode of Schitt’s Creek is only twenty minutes long, don’t be surprised if minutes turn to hours!)

I’m In - Where Can I Watch Schitt’s Creek?

If you’re ready to forgo sleep to watch this award-winning show, you can stream all six seasons of Schitt’s Creek on Netflix now! If you don’t have Netflix, don’t worry—Schitt’s Creek is also available for purchase on Amazon Prime Video, YouTube, and Google Play.

The Clock Ticks on TikTok

ISAIAH CROOKS | OCT. 23, 2020

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TikTok’s recent claim that competitors are attempting to steal their followers by utilizing similar, popular features from their app should come to no surprise to anyone. While TikTok did not name any social media platforms, it is clear that one of the platforms they are referring to is Instagram, who has a history of implementing features that are similar to those used by competitors. 

Instagram’s tricks may be slimy, but they are unfortunately common in the business realm. One tactic that has always existed in business has been to:

1. take a competitor’s feature

2. improve the feature 

3. implement the feature into their own mix 

After that, it is the marketing team’s responsibility to market the feature as new and improved– and vastly superior to their rivals.

Ultimately, Instagram is following the business handbook, but they may not succeed this round in dethroning their competitor. If TikTok is serious about maintaining their “It Girl” status, they need to learn from Snapchat’s mistakes and show that their app is vastly superior to Reels (which it is).

The Simple Brilliance of #OptOutside

ISAIAH CROOKS | OCT. 9, 2020

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Within the marketing industry, magic moments are what make brands great, and REI may have landed on another one.

Recreational Equipment, Inc.– popularly known as REI– is an American retail and outdoor recreation services corporation. They cater to outdoor enthusiasts and outdoorsy fashion lovers, but also sell sporting goods, camping gear, and other outdoor equipment. If you love Patagonia, but can’t afford their clothes (like me) or love Bass Pro Shops, but are too suburban to shop there, then REI is the store for you. 

This Black Friday, REI wants you to shop their products, but there’s one little problem: REI will be closing their stores on Black Friday and paying employees to spend time outside. And they want you to join them.

Following their #OptOutside campaign, REI is encouraging its customers to “tap into the joy, renewal, and connection that comes from spending time outside with friends and family.” The campaign is in its sixth year running and will undoubtedly continue to thrive. While no customer is allowed to physically shop in the store on Black Friday, they are certainly encouraged to visit in the preceding weeks. #OptOutside is an event, and no customer should be left behind. 

What makes #OptOutside such a brilliant campaign is its simplicity and subtlety. It’s a campaign that relies on their audience to participate in the event and put their equipment to use. And this year REI may have found its magic moment that will make the event even more successful than it has been in past years. As the world endures “a divisive election season, the continued impacts of a legacy of racial injustice, a devastating wildfire and hurricane season worsened by an accelerating climate crisis, and a global pandemic,” #OptOutside has never been more relevant.

This Black Friday, instead of going out into the sea of masks at the mall in order to get your favorite discounted products, consider having a cute Friendsgiving picnic and #OptOutside.

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SOURCE

https://www.rei.com/blog/rei-news/eric-artz-more-important-than-ever-before-we-optoutside-on-black-friday